European Master + PG Certificate in Sports Management
Mode
On Campus
ECTS Credit
60 ECTS
Tuition Fees
955000 INR
Tuition fees do not include:
visa fees and airfare.
Duration
10 months
+ 6 months
European Master
Campus
Mumbai
Why studying Sports Management with us?
- European faculty teaching on-campus in Mumbai
- Weekly online classes with European professors
- Networking and career opportunities
- Travel to Spain to live a cultural and academic experience
- Visits to international companies
- Develop strategies and communication for sports organizations and events
- Integrate human, organizational, and financial knowledge for sports planning
- Organize sports events at local, national and international levels
- Manage quality processes and policies in sports organizations
- Sustainably manage sports facilities
- Utilize scientific databases for sports science research
- Combine scientific and practical knowledge in sports science and management
European Master + PG Certificate
Welcome to the European Master + PG Certificate in Sports Management at UCAM Mumbai Campus, where academic excellence meets the vibrant and ever-evolving world of sports. Our programme is thoughtfully designed to equip aspiring professionals with the strategic insights and practical skills necessary to excel in various facets of sports management. From overseeing sports facilities and organizing major events to driving innovative marketing strategies and ensuring legal compliance, this dual-phase programme offers a comprehensive pathway for academic growth and professional success in the sports industry.
Key Skills
- Advanced Competence in Sports Management: Master strategic management techniques tailored to the sports industry, enhancing your ability to lead and innovate within sports organizations.
- Expertise in Facility and Event Management: Acquire specialized skills in managing sports facilities and organizing large-scale events, ensuring operational excellence and memorable participant experiences.
- Leadership and Organizational Skills: Develop the ability to lead diverse teams, manage complex projects, and drive organizational success through effective leadership practices.
- Mastery of Digital Transformation: Learn to leverage digital tools and platforms to innovate and improve sports management strategies, optimizing processes through effective digital transformation management.
- Professional Advancement and Global Opportunities: Gain internationally recognized knowledge and credentials to assume leadership roles in sports management, enhancing your employability and career prospects in the global sports sector.
- Commitment to Sustainable Sports Practices: Learn to integrate sustainable practices and green innovation into sports management strategies, contributing to responsible and ethical growth within the sports industry.
Program Objectives
Upon completing the Postgraduate Certificate and the European Master in Sports Management, you will be able to:
- Design and Implement Innovative Sports Management Strategies: Develop advanced management strategies that integrate innovation and align with the objectives of sports organizations to effectively lead and sustain growth.
- Lead and Manage Digital Transformation Initiatives: Utilize digital management tools and platforms to innovate and improve sports operations, optimizing processes through effective digital transformation management.
- Drive Organizational Growth through Sports Innovation: Apply creative thinking and innovative methods to enhance sports business models, develop differentiated value propositions, and adapt to changing market conditions.
- Promote Sustainable and Ethical Sports Practices: Foster the development of sustainable sports practices by integrating green innovation strategies, contributing to responsible sports growth and aligning with global sustainability goals.
- Apply Advanced Technologies in Sports Management: Effectively manage and implement AI-driven projects, leverage Big Data analytics, IoT devices, and digital tools to optimize sports operations and improve decision-making processes.
- Enhance Fan and Participant Engagement: Utilize relationship marketing and customer experience strategies, supported by CRM systems and data analytics, to build strong fan relationships and increase loyalty.
- Lead and Inspire Teams in Sports Organizations: Develop leadership skills necessary to manage diverse teams, inspire innovation, and successfully carry out complex sports projects that meet organizational objectives.
- Analyze and Respond to Sports Market Trends: Critically evaluate consumer behavior, market trends, and competitive landscapes to identify opportunities and make informed strategic decisions that enhance competitiveness in the global sports industry.
Student profile
This programme is designed for a diverse range of individuals aiming to excel in the sports management field:
- Sports Industry Professionals: Managers and executives seeking to enhance their skills in strategic management, facility operations, and event coordination to maintain competitive advantages and effectively lead their organizations.
- Entrepreneurs and Business Owners: Individuals running sports enterprises who wish to implement effective management and marketing strategies to differentiate their products and services in a saturated market.
- Professionals Transitioning into Sports: Individuals aspiring to enter the sports sector equipped with comprehensive knowledge of sports management, digital tools, and advanced marketing strategies specific to sports.
- Recent Graduates and Early Career Professionals: University graduates from various disciplines looking to specialize in sports management to boost their career prospects in the international sports market.
- Marketing, Sales, and IT Professionals: Individuals in sales, marketing, or information technology roles who desire specialized knowledge in sports management and digital marketing tools to develop targeted campaigns and innovative technological solutions centered on fan and participant experience.
- Sustainability Enthusiasts: Professionals passionate about sustainable sports development who seek to incorporate green innovation strategies into business practices and contribute to the responsible growth of the sports industry.
Career Opportunities
Graduates of the European Master + PG Certificate in Sports Management are exceptionally prepared to pursue a wide array of dynamic and impactful roles within the sports and recreation industry. With a robust blend of strategic management, marketing expertise, facility operations, and digital transformation skills, you will be equipped to lead and innovate in various professional settings. Here are some of the prominent career paths you can embark on:
- Sports Facility Manager: Oversee the operations of sports venues, ensuring they run smoothly, meet user needs, and maintain high standards of safety and accessibility. Responsibilities include facility maintenance, staff management, budgeting, and enhancing the overall user experience.
- Event Coordinator: Plan and manage sports events, coordinating logistics, managing teams, and ensuring successful execution from start to finish. This role involves scheduling, vendor management, participant engagement, and post-event analysis to ensure continuous improvement.
- Sports Marketing Manager: Lead the creation and execution of innovative marketing strategies that attract fans and elevate brand recognition. Develop campaigns, manage sponsorships, oversee digital marketing initiatives, and analyze market trends to drive engagement and revenue growth.
- Sports Operations Manager: Optimize the day-to-day operations of sports facilities, implementing best practices and ensuring efficient service delivery. Focus areas include process improvement, resource allocation, staff training, and leveraging technology to enhance operational efficiency.
- Sustainable Sports Manager: Integrate green innovation and responsible practices into sports operations. Develop and manage sustainability initiatives focused on energy efficiency, waste management, and environmentally friendly practices, aligning with global sustainability goals.
- Sports Consultant: Offer expert advice on sports management to help organizations optimize their operations and strategies. Provide insights on facility management, event planning, marketing strategies, and organizational development to drive performance and growth.
- Sports Technology Manager: Implement and manage advanced technologies within sports facilities, enhancing operational efficiency and user experience through innovations like IoT devices, facility management software, and smart energy systems.
- Sports Analytics Manager: Leverage data analytics to drive strategic decision-making and improve sports performance. Analyze performance metrics, fan engagement data, and operational data to inform strategies that enhance competitiveness and organizational effectiveness.
- Director of Sports Management: Lead sports organizations at a strategic level, overseeing all aspects of management including operations, marketing, finance, and human resources. Drive organizational growth, foster a culture of excellence, and ensure the long-term sustainability of the organization.
- Chief Operations Officer (COO): Assume a senior executive role, responsible for the overall operational management of a sports organization. Develop and implement operational strategies, oversee multiple departments, and ensure that the organization meets its strategic objectives efficiently.
A Top-Ranked European University with 5 QS Stars for Academic Excellence
At UCAM, academic excellence is at the heart of everything we do. Recognised as a top-ranked international university in Europe, UCAM has earned 5 prestigious QS Stars, solidifying its position as a leader in higher education.
*UCAM, a European partner university of UCAM Mumbai, accredits the quality of its educational and teaching programme, as well as accrediting and awarding the European Master.
The programme is divided into two distinct phases: the PG Certificate in Sports Management and the European Master in Sports Management This structure ensures a comprehensive blend of theoretical learning and practical application, preparing you to excel in the tourism industry.
Phase 1
The PG Certificate in Sports Management comprises the first three semester, offering a series of specialized courses that provide foundational knowledge and practical skills essential for effective Sports Management
Marketing and Sales Management (6 ECTS)
Embark on a transformative journey through the intricacies of marketing and commercial management in our globally oriented course. In an era marked by intense competition and rapid change, mastering the art and science of marketing is paramount for business triumph. This course offers a deep dive into contemporary marketing theories and practices, equipping you with the ability to craft and execute strategies that elevate brand visibility, attract and retain loyal customers, and foster sustainable growth. By blending theoretical foundations with practical applications, you will gain invaluable insights into consumer behavior, market opportunity identification, and multi-channel commercial communication, preparing you to lead and innovate within international marketing teams.
Sports Facilities and Equipment (6 ECTS)
Embark on a transformative journey with our Sports Facilities and Equipment Management course, meticulously designed to equip you with the expertise needed to design, plan, manage, and optimize sports infrastructures and equipment effectively. This comprehensive programme delves into the strategic planning, architectural design, and operational management of sports facilities, ensuring they are safe, accessible, and highly functional for all users. As the demand for high-quality sports environments continues to rise, this course prepares you to meet diverse user needs while adhering to stringent safety and regulatory standards. Through a blend of theoretical insights and practical applications, you’ll gain the skills necessary to create and oversee sports facilities that foster excellence in physical and sporting activities.
Digital Transformation Management (6 ECTS)
In today’s rapidly evolving digital landscape, leading and managing digital transformation is essential for organizational success and sustainability. Our Digital Transformation Management course is meticulously designed to equip you with the expertise needed to spearhead innovative and sustainable digital initiatives across various business contexts. Delivered entirely online, this course offers unparalleled flexibility, allowing you to learn at your own pace while engaging with rich multimedia content curated by industry experts. Through a dynamic blend of theoretical insights and hands-on activities, you will gain a comprehensive understanding of digital transformation strategies that drive competitiveness and foster a culture of continuous innovation within your organization.
Sports Marketing & Communications (6 ECTS)
Dive into the dynamic realm of sports marketing and communications with our Sports Marketing & Communications course. This comprehensive programme is meticulously designed to equip you with the strategic insights and practical skills necessary to effectively promote sports brands, engage diverse audiences, and manage communications in the fast-paced sports industry. You’ll explore the unique challenges and opportunities within sports marketing, including brand management, sponsorship, digital marketing, public relations, and market research. Through a blend of theoretical frameworks and hands-on projects, you’ll learn to create compelling marketing campaigns, leverage media platforms, and build strong relationships with stakeholders to drive organizational success and enhance the fan experience.
Business Strategy (6 ECTS)
In today’s rapidly evolving global marketplace, formulating and executing effective business strategies is paramount for organizational success and sustainability. Our Business Strategy course is designed to comprehensively understand market structures, competitive dynamics, and strategic decision-making processes. You will delve into models of imperfect competition, exploring how strategic behavior, quality management, innovation, and globalization influence business outcomes.
Through an integrative approach that combines theoretical frameworks with practical applications, this course equips you with the skills to develop robust internationalization strategies and navigate the complexities of global business environments. Whether you aim to lead strategic initiatives, drive organizational growth, or enhance your analytical
Legal Aspect of Sports Management (6 ECTS)
Navigate the intricate legal landscape of the sports industry with our Legal Aspect of Sports Management course. This comprehensive programme is meticulously designed to equip you with the essential legal knowledge and skills required to effectively manage and oversee sports organizations and events. You’ll explore a wide range of legal topics, including sports law fundamentals, contracts and negotiations, regulatory compliance, intellectual property, and dispute resolution. Through a blend of theoretical frameworks and practical case studies, you’ll gain the expertise to address legal challenges, ensure organizational compliance, and safeguard the interests of all stakeholders in the dynamic world of sports management.
Finance Management (6 ECTS)
Throughout this course, you will explore the time value of money, interest rates, and other economic variables that influence business operations. You will develop the ability to interpret financial statements, create detailed budgets, and plan short-term treasury operations. Additionally, the course covers long-term projections through business planning and culminates in methodologies for evaluating whether the company has met its budgeted outcomes through variance analysis. With a practical and operational focus, complemented by real-world examples from medium-sized, large enterprises, and agile IT firms, you will be well-prepared to apply these financial management skills effectively in any business context.
Sports Services and Events in Facilities (6 ECTS
Immerse yourself in the dynamic world of sports services and event management with our Sports Services and Events in Facilities course. This comprehensive programme is designed to equip you with the essential skills and knowledge required to plan, organize, and execute successful sports events and manage a wide range of services within sports facilities. You will explore the intricacies of event logistics, service delivery, participant engagement, and operational efficiency, ensuring that every event and service offered enhances the overall user experience. Through a blend of theoretical frameworks and practical applications, you’ll learn to navigate the challenges of managing sports services and events, fostering environments that promote athletic excellence, community engagement, and organizational success.
Talent and People Management (6 ECTS)
At the heart of every successful organization lies its people. Our Talent and People Management course is dedicated to empowering you with the strategic insights and practical skills needed to manage human capital effectively. This course covers all facets of talent management, from designing and organizing a modern HR department to harnessing data analytics for informed decision-making. Learn to integrate top management into your HR strategies, leverage Recruitment 4.0 and social media for talent acquisition, and lead digital transformations within your HR practices. Additionally, delve into innovative techniques like People Analytics to drive performance and foster a data-driven culture within your organization. Delivered entirely online, this course offers the flexibility to balance your studies with professional commitments.
Phase 2
European Master in Sports Management
To obtain the European Master in Sports Management, graduates of the PG Certificate in Sports Management must complete a Master Thesis and a Professional Internship. This final phase bridges the gap between academic knowledge and practical expertise, providing students the opportunity to deepen their understanding of sports management in real-world settings and hone their leadership skills within the industry.
•Master Thesis: Conduct an in-depth research project on a sports management topic of your choice, demonstrating your capacity to tackle complex challenges in the field. The thesis serves as a platform to explore innovative solutions and strategies that contribute to the advancement of sports management practices.
•Professional Internship: Gain valuable hands-on experience by working with a sports organization, where you will apply the theoretical frameworks and management strategies learned throughout the programme. This experience enables you to contribute to the organization’s growth and gain insights into the operational aspects of the sports industry.
This structured programme ensures a comprehensive blend of academic excellence and practical application, equipping graduates with the skills and experience necessary to take on leadership roles in sports organizations and to make meaningful contributions to the global sports management industry.
Javier Plitt-Stevens
Academic Director of UCAM Mumbai Campus
Distinguished Academic Director and Innovator in Hospitality, Business Strategy, and AI
Technology and Data Analytics Expert: Over 10 years of experience in AI, digital transformation and aeronautical engineering in the Argentinean Air Force.
Extensive hands-on experience: Experience in luxury hotel management at La Manga Club Resort, applying technology to improve operations and customer experience.
Innovation Leader: Integrates Big Data, AI and machine learning to transform data into strategic business decisions.
Personalised Mentoring: Accompanies students in solving business problems with advanced analytical tools.
Global Readiness: Develops leaders to face the challenges of the digital and international market.
Steavan Raj
Program Coordinator at UCAM
Versatile Sports Professional with Global Experience in Sports Management. With a proven track record in sports business development, marketing, and management, I have built a diverse and impressive career driven by my passion for sports and commitment to industry growth.
Key Highlights
Global Experience: Worked with renowned sports clubs in Spain and India, gaining insights into international sports operations.
Diverse Skill Set: Expertise in sports marketing, communication, sponsorship, business development, and management.
Academic Accomplishment: Holds a LaLiga MBA in Sports Management from UCAM, Spain, providing a strong foundation in strategic thinking.
Leadership and Innovation: Proven ability to lead teams, drive results, and develop innovative sports initiatives.
Career Journey
Early Career: Started as a sports coordinator and intern at Málaga CF and Córdoba CF, gaining foundational skills in sports operations.
Sports Manager: Managed sports academies at Brigade Group in Bangalore, overseeing sales, marketing, and operations.
Sports Media: Worked as a Show Host for Vendhar TV, showcasing expertise in content planning, preparation, and guest management.
Entrepreneurship: Founded Troys Squad Football Community, a sports media platform designed to connect and inspire sports enthusiasts.
Manuel Egea Medrano
Professor of Business Strategy
Distinguished Expert in Strategic Business Leadership: Specializes in aligning corporate diplomacy and business strategy to drive organisational success.
Expert in Global Business Strategy: With a PhD in Business Management, Manuel brings extensive experience in corporate communications and international relations.
Industry Innovator: His leadership roles, including Chief Academic Officer at GGTech Entertainment, reflect his ability to design cutting-edge academic programs like the Esports Business Master.
Practical Mentor: Equips students with the skills to excel in competitive international markets through hands-on learning.
Global Vision: Blends academic excellence with real-world strategic consultancy for public and private organisations.
Juan de Dios Crespo Pérez
Professor of Legal Aspect of Sports Management
World-Renowned Expert in Sports Law and Arbitration: With over 30 years of experience, Juan is a leading figure in international sports law and sponsorship agreements.
Global Legal Leader: As the CEO of RH&C Sports Lawyers, he has represented clients in high-profile cases across major sports organisations, including FIFA and UEFA.
Renowned Educator: Guides students through the complexities of sports management, legal contracts, and sponsorship deals, ensuring a deep understanding of the legal framework in global sports.
Fran de Paula Gutiérrez
Professor of Sports Facilities and Equipment
Expert in Sports Facility Management: With over a decade of experience as General Manager and Founder of Pinatar Arena, one of the most modern football centres in Europe, Fran has led the organisation of more than 2000 training camps and 4000 matches.
Practical Educator: Combines extensive industry knowledge in sports facility operations, sales, and marketing to prepare students for real-world challenges in managing sports venues.
Global Experience: Offers insights into the logistics and management of high-level sports facilities, ensuring students are equipped to lead in sports management.
Ramon Boixadera
Professor MasterClasses for Sports Events Organization
Specialist in Global Sports Events and Strategic Coordination.
Extensive Experience in Sports Management: Ramon brings decades of experience managing high-profile international sports events, notably the 2016 Rio Paralympics and 2012 London Olympics. His expertise in overseeing complex logistical operations makes him a sought-after professional in the field.
Leadership in Major International Projects: He led the Euro Sport Health initiative and the Euro Local Sport Network, integrating multiple stakeholders to promote sports development across Europe, underscoring his strategic project management capabilities.
Government and Institutional Collaboration: As a director at Diputació de Lleida and with his previous role at Diputació de Barcelona, Ramon has successfully managed public-private partnerships, improving regional sports initiatives and optimizing resources for large-scale events.
Expertise in Team and Operations Management: With a strong background in coordinating large international teams, Ramon ensures seamless execution of event operations, from infrastructure planning to post-event legacy management. His ability to handle high-pressure environments is evident from his work in globally significant sports platforms.
Pioneering New Sports Frameworks: Beyond event management, Ramon is dedicated to creating sustainable sports ecosystems, fostering collaborations that leave a long-term impact on communities. His efforts focus on legacy-building through sports initiatives that benefit local and global communities.
Commitment to Professional Development: In addition to his managerial duties, Ramon is passionate about educating future leaders in sports management, ensuring students gain practical skills in organizing and executing global sports events.
Laura Moreno-Alcaraz
Professor of Marketing and Sales Management
Marketing and International Business Expert: Specializes in digital marketing, UX, and business development, focusing on international markets.
Extensive Industry Experience: Over ten years working in marketing and product management for global companies, including Spain, Belgium, and Ireland.
Innovation Leader: Implements cutting-edge digital strategies to drive business growth and improve customer experiences.
Personalised Mentoring: Guides students in applying marketing strategies to real-world business scenarios.
Global Mindset: Prepares future leaders to thrive in international business environments with practical, hands-on training.
Eugenio López
Professor of Finance Management and Expert in Wealth Strategy
Distinguished Leader in Wealth Management and Financial Innovation: Specializes in crafting tailored financial strategies for high-net-worth clients, including tax planning and asset management.
Industry Expertise: With over a decade of experience as a senior private banker at Andbank, Eugenio provides his students with real-world financial insights.
Educator and Mentor: As a professor at UCAM, he leads the Financial Advisory Programs for Athletes, equipping students with skills in investment strategies and long-term wealth planning.
Innovative Entrepreneur: Founder of Kattum Yachts, showcasing his versatility in combining finance with business development.
Joantxo Llantada
Professor of Digital Transformation and Innovation
Distinguished Leader in Business Digital Transformation: A pioneer in guiding companies through digital change, specialising in adopting digital tools to drive organisational growth.
Expert in Digital Transformation: Decades of experience consulting for top organisations in tourism, hospitality, and other sectors.
Extensive Industry Experience: Guides companies through digital transformation, enhancing competitiveness and navigating today's digital landscape.
Innovation Leader: Drives organisational change by adopting digital tools and strategies.
Practical Expertise: Brings real-world knowledge to his students at UCAM, EOI, and IE Business School, ensuring they are prepared to implement digital solutions.
Global Impact: Involved in large-scale projects, including Turisme Comunitat Valenciana and Digital Tourism Think Tank.
T.M.Sathyanarayanan
Global Advisor and Leader in Business Education
T.M. Sathyanarayanan brings over 30 years of experience as a director, advisor, and consultant to business schools and educational institutions worldwide, including India, the USA, Australia, Singapore, and Germany. As the Director of Pravara Education Institutions and Overseas Institutions, he specializes in international student counseling and university admissions, with a focus on securing financial aid and visas. His work with consulates and universities has earned him a reputation for achieving high success rates. With a rich background in economics and philosophy, he has played a pivotal role in developing academic partnerships, innovative teaching methodologies, and cross-cultural learning platforms for students globally.
Sathyanarayanan’s expertise will offer business students an international perspective, blending academic rigor with real-world application in management, strategic planning, and change management. His masterclasses will be invaluable to those seeking a global education in business leadership and economic strategy.
Gonzalo Wandosell Fernández
Professor of Masterclasses in Business Programs
Renowned Expert in Strategic Management and Corporate Diplomacy: With a PhD in Economics and an MBA from IESE, Gonzalo has led business programs across Europe, Latin America, and Asia.
Global Business Leader: As the First Dean of the Faculty of Business and Economy at UCAM, he has extensive experience directing international MBAs in cities like Shanghai, Kampala, and Montevideo.
Innovative Educator: His masterclasses focus on strategic management and international business, preparing students to lead global enterprises with real-world insights and practical strategies.
Rankings
UCAM stands out as a leading European university, consistently recognised in prestigious international rankings such as QS Stars and Times Higher Education (THE). The university has been awarded 5 stars in the QS Stars Rating System for its excellence in key areas including Teaching, Internationalization, Online Learning, Academic Development, and Inclusiveness.
These accolades underscore UCAM’s unwavering commitment to academic quality and highlight its strong reputation both in Spain and globally. According to Forbes, UCAM ranks among the top 25 universities in Spain, recognised for its achievements in internationalisation, research, and its personalised education model.
In addition, UCAM holds prominent positions in THE World University Rankings by subject, ranking among the top 801 in Clinical and Health Sciences and top 601 in Life Sciences and Education. UCAM also ranks 40th globally in the THE Impact Rankings for its contribution to Quality Education.
The university follows a rigorous process of continuous improvement and accreditation, ensuring that it maintains the highest standards in its educational system.
More information on UCAM Rankings
The UCAM Mumbai Campus offers its students a holistic education that extends far beyond the classroom. During your academic year, you’ll have the unique opportunity to embark on an international adventure through the European Trip, 3-week cultural and academic journey across Spain.
This trip will take you to iconic cities such as Madrid and Murcia, where you’ll immerse yourself in European culture and engage in activities that enhance both your personal and professional development.
While in Spain, you’ll attend both theoretical and practical classes at the prestigious UCAM Campus, benefiting from state-of-the-art facilities. These include HiTech, an innovation and entrepreneurship hub where you’ll develop ideas, refine business models, and boost your creativity; the CIARD (High Performance Research Center), a facility focused on academic and athletic excellence; and the Sport Center, dedicated to elite physical training and sports.
Additionally, you’ll have access to a variety of advanced resources designed to offer a cutting-edge educational experience. Beyond the classroom, you’ll visit leading companies in your field, gaining firsthand insights into the workings of major corporations and learning about the latest industry trends. This exposure will deepen your practical knowledge while expanding your international network, allowing you to connect with high-level professionals.
Overall, the trip will last for 3 weeks, providing ample time for both educational activities and sightseeing.
The European Trip isn’t just about academics; it also includes unforgettable cultural and gastronomic experiences. You’ll explore Spain’s rich history and traditions, visit iconic landmarks like Madrid’s Retiro Park and world-renowned museums, and savor the country’s delicious cuisine, from traditional tapas to regional dishes. In Murcia, you will explore the beautiful Mediterranean beaches and delve into the region’s fascinating history. Each day will bring new discoveries, whether it’s wandering through Madrid’s charming streets or enjoying the sun on Murcia’s stunning beaches.
At UCAM Mumbai, we are committed to providing a global, innovative, and enriching academic experience. Don’t miss this opportunity to study in an international environment that will prepare you for a global career and open doors to a world of possibilities!