European Master + PG in Sports Management

Scholarship Available

Mode

On Campus

ECTS Credit

60 ECTS

Tuition Fees

9000 Euro/year (incl. Europe trip)

Duration

10 months + 6 months
European Master

Campus

Mumbai

Why studying Sports Management with us?

  • Develop strategies and communication for sports organizations and events
  • Integrate human, organizational, and financial knowledge for sports planning
  • Organize sports events at local, national and international levels
  • Manage quality processes and policies in sports organizations
  • Sustainably manage sports facilities
  • Utilize scientific databases for sports science research
  • Combine scientific and practical knowledge in sports science and management
European Master + PG Certificate

Welcome to the European Master + PG Certificate in Sports Management at UCAM Mumbai Campus, where academic excellence meets the vibrant and ever-evolving world of sports. Our programme is thoughtfully designed to equip aspiring professionals with the strategic insights and practical skills necessary to excel in various facets of sports management. From overseeing sports facilities and organizing major events to driving innovative marketing strategies and ensuring legal compliance, this dual-phase programme offers a comprehensive pathway for academic growth and professional success in the sports industry.

Elevate your career with the European Master in Project Management and gain:

  • Advanced Competence in Sports Management: Master strategic management techniques tailored to the sports industry, enhancing your ability to lead and innovate within sports organizations.
  • Expertise in Facility and Event Management: Acquire specialized skills in managing sports facilities and organizing large-scale events, ensuring operational excellence and memorable participant experiences.
  • Leadership and Organizational Skills: Develop the ability to lead diverse teams, manage complex projects, and drive organizational success through effective leadership practices.
  • Mastery of Digital Transformation: Learn to leverage digital tools and platforms to innovate and improve sports management strategies, optimizing processes through effective digital transformation management.
  • Professional Advancement and Global Opportunities: Gain internationally recognized knowledge and credentials to assume leadership roles in sports management, enhancing your employability and career prospects in the global sports sector.
  • Commitment to Sustainable Sports Practices: Learn to integrate sustainable practices and green innovation into sports management strategies, contributing to responsible and ethical growth within the sports industry.

Upon completing the Postgraduate Certificate and the European Master in Sports Management, you will be able to:

  • Design and Implement Innovative Sports Management Strategies: Develop advanced management strategies that integrate innovation and align with the objectives of sports organizations to effectively lead and sustain growth.
  • Lead and Manage Digital Transformation Initiatives: Utilize digital management tools and platforms to innovate and improve sports operations, optimizing processes through effective digital transformation management.
  • Drive Organizational Growth through Sports Innovation: Apply creative thinking and innovative methods to enhance sports business models, develop differentiated value propositions, and adapt to changing market conditions.
  • Promote Sustainable and Ethical Sports Practices: Foster the development of sustainable sports practices by integrating green innovation strategies, contributing to responsible sports growth and aligning with global sustainability goals.
  • Apply Advanced Technologies in Sports Management: Effectively manage and implement AI-driven projects, leverage Big Data analytics, IoT devices, and digital tools to optimize sports operations and improve decision-making processes.
  • Enhance Fan and Participant Engagement: Utilize relationship marketing and customer experience strategies, supported by CRM systems and data analytics, to build strong fan relationships and increase loyalty.
  • Lead and Inspire Teams in Sports Organizations: Develop leadership skills necessary to manage diverse teams, inspire innovation, and successfully carry out complex sports projects that meet organizational objectives.
  • Analyze and Respond to Sports Market Trends: Critically evaluate consumer behavior, market trends, and competitive landscapes to identify opportunities and make informed strategic decisions that enhance competitiveness in the global sports industry.

This programme is designed for a diverse range of individuals aiming to excel in the sports management field:

  • Sports Industry Professionals: Managers and executives seeking to enhance their skills in strategic management, facility operations, and event coordination to maintain competitive advantages and effectively lead their organizations.
  • Entrepreneurs and Business Owners: Individuals running sports enterprises who wish to implement effective management and marketing strategies to differentiate their products and services in a saturated market.
  • Professionals Transitioning into Sports: Individuals aspiring to enter the sports sector equipped with comprehensive knowledge of sports management, digital tools, and advanced marketing strategies specific to sports.
  • Recent Graduates and Early Career Professionals: University graduates from various disciplines looking to specialize in sports management to boost their career prospects in the international sports market.
  • Marketing, Sales, and IT Professionals: Individuals in sales, marketing, or information technology roles who desire specialized knowledge in sports management and digital marketing tools to develop targeted campaigns and innovative technological solutions centered on fan and participant experience.
  • Sustainability Enthusiasts: Professionals passionate about sustainable sports development who seek to incorporate green innovation strategies into business practices and contribute to the responsible growth of the sports industry.

Graduates of the European Master + PG Certificate in Sports Management are exceptionally prepared to pursue a wide array of dynamic and impactful roles within the sports and recreation industry. With a robust blend of strategic management, marketing expertise, facility operations, and digital transformation skills, you will be equipped to lead and innovate in various professional settings. Here are some of the prominent career paths you can embark on:

  • Sports Facility Manager: Oversee the operations of sports venues, ensuring they run smoothly, meet user needs, and maintain high standards of safety and accessibility. Responsibilities include facility maintenance, staff management, budgeting, and enhancing the overall user experience.
  • Event Coordinator: Plan and manage sports events, coordinating logistics, managing teams, and ensuring successful execution from start to finish. This role involves scheduling, vendor management, participant engagement, and post-event analysis to ensure continuous improvement.
  • Sports Marketing Manager: Lead the creation and execution of innovative marketing strategies that attract fans and elevate brand recognition. Develop campaigns, manage sponsorships, oversee digital marketing initiatives, and analyze market trends to drive engagement and revenue growth.
  • Sports Operations Manager: Optimize the day-to-day operations of sports facilities, implementing best practices and ensuring efficient service delivery. Focus areas include process improvement, resource allocation, staff training, and leveraging technology to enhance operational efficiency.
  • Sustainable Sports Manager: Integrate green innovation and responsible practices into sports operations. Develop and manage sustainability initiatives focused on energy efficiency, waste management, and environmentally friendly practices, aligning with global sustainability goals.
  • Sports Consultant: Offer expert advice on sports management to help organizations optimize their operations and strategies. Provide insights on facility management, event planning, marketing strategies, and organizational development to drive performance and growth.
  • Sports Technology Manager: Implement and manage advanced technologies within sports facilities, enhancing operational efficiency and user experience through innovations like IoT devices, facility management software, and smart energy systems.
  • Sports Analytics Manager: Leverage data analytics to drive strategic decision-making and improve sports performance. Analyze performance metrics, fan engagement data, and operational data to inform strategies that enhance competitiveness and organizational effectiveness.
  • Director of Sports Management: Lead sports organizations at a strategic level, overseeing all aspects of management including operations, marketing, finance, and human resources. Drive organizational growth, foster a culture of excellence, and ensure the long-term sustainability of the organization.
  • Chief Operations Officer (COO): Assume a senior executive role, responsible for the overall operational management of a sports organization. Develop and implement operational strategies, oversee multiple departments, and ensure that the organization meets its strategic objectives efficiently.

The programme is divided into two distinct phases: the PG Certificate in Sports Management  and the European Master in Sports Management This structure ensures a comprehensive blend of theoretical learning and practical application, preparing you to excel in the tourism industry.

Phase 1

The PG Certificate  in Sports Management  comprises the first three quarters, offering a series of specialized courses that provide foundational knowledge and practical skills essential for effective Sports Management 

First Quarter
  1. Marketing and Sales Management (6 ECTS)
    Embark on a transformative journey through the intricacies of marketing and commercial management in our globally oriented course. In an era marked by intense competition and rapid change, mastering the art and science of marketing is paramount for business triumph. This course offers a deep dive into contemporary marketing theories and practices, equipping you with the ability to craft and execute strategies that elevate brand visibility, attract and retain loyal customers, and foster sustainable growth. By blending theoretical foundations with practical applications, you will gain invaluable insights into consumer behavior, market opportunity identification, and multi-channel commercial communication, preparing you to lead and innovate within international marketing teams.
  2. Sports Facilities and Equipment (6 ECTS)
    Embark on a transformative journey with our Sports Facilities and Equipment Management course, meticulously designed to equip you with the expertise needed to design, plan, manage, and optimize sports infrastructures and equipment effectively. This comprehensive programme delves into the strategic planning, architectural design, and operational management of sports facilities, ensuring they are safe, accessible, and highly functional for all users. As the demand for high-quality sports environments continues to rise, this course prepares you to meet diverse user needs while adhering to stringent safety and regulatory standards. Through a blend of theoretical insights and practical applications, you’ll gain the skills necessary to create and oversee sports facilities that foster excellence in physical and sporting activities.
  3. Digital Transformation Management (6 ECTS)
    In today’s rapidly evolving digital landscape, leading and managing digital transformation is essential for organizational success and sustainability. Our Digital Transformation Management course is meticulously designed to equip you with the expertise needed to spearhead innovative and sustainable digital initiatives across various business contexts. Delivered entirely online, this course offers unparalleled flexibility, allowing you to learn at your own pace while engaging with rich multimedia content curated by industry experts. Through a dynamic blend of theoretical insights and hands-on activities, you will gain a comprehensive understanding of digital transformation strategies that drive competitiveness and foster a culture of continuous innovation within your organization.
  1. Sports Marketing & Communications (6 ECTS)
    Dive into the dynamic realm of sports marketing and communications with our Sports Marketing & Communications course. This comprehensive programme is meticulously designed to equip you with the strategic insights and practical skills necessary to effectively promote sports brands, engage diverse audiences, and manage communications in the fast-paced sports industry. You’ll explore the unique challenges and opportunities within sports marketing, including brand management, sponsorship, digital marketing, public relations, and market research. Through a blend of theoretical frameworks and hands-on projects, you’ll learn to create compelling marketing campaigns, leverage media platforms, and build strong relationships with stakeholders to drive organizational success and enhance the fan experience.
  2.  Business Strategy (6 ECTS)
    In today’s rapidly evolving global marketplace, formulating and executing effective business strategies is paramount for organizational success and sustainability. Our Business Strategy course is designed to comprehensively understand market structures, competitive dynamics, and strategic decision-making processes. You will delve into models of imperfect competition, exploring how strategic behavior, quality management, innovation, and globalization influence business outcomes.

    Through an integrative approach that combines theoretical frameworks with practical applications, this course equips you with the skills to develop robust internationalization strategies and navigate the complexities of global business environments. Whether you aim to lead strategic initiatives, drive organizational growth, or enhance your analytical 

  3. Legal Aspect of Sports Management (6 ECTS)
    Navigate the intricate legal landscape of the sports industry with our Legal Aspect of Sports Management course. This comprehensive programme is meticulously designed to equip you with the essential legal knowledge and skills required to effectively manage and oversee sports organizations and events. You’ll explore a wide range of legal topics, including sports law fundamentals, contracts and negotiations, regulatory compliance, intellectual property, and dispute resolution. Through a blend of theoretical frameworks and practical case studies, you’ll gain the expertise to address legal challenges, ensure organizational compliance, and safeguard the interests of all stakeholders in the dynamic world of sports management.
  1. Finance Management (6 ECTS)
    Throughout this course, you will explore the time value of money, interest rates, and other economic variables that influence business operations. You will develop the ability to interpret financial statements, create detailed budgets, and plan short-term treasury operations. Additionally, the course covers long-term projections through business planning and culminates in methodologies for evaluating whether the company has met its budgeted outcomes through variance analysis. With a practical and operational focus, complemented by real-world examples from medium-sized, large enterprises, and agile IT firms, you will be well-prepared to apply these financial management skills effectively in any business context.

     

  2. Sports Services and Events in Facilities (6 ECTS
    Immerse yourself in the dynamic world of sports services and event management with our Sports Services and Events in Facilities course. This comprehensive programme is designed to equip you with the essential skills and knowledge required to plan, organize, and execute successful sports events and manage a wide range of services within sports facilities. You will explore the intricacies of event logistics, service delivery, participant engagement, and operational efficiency, ensuring that every event and service offered enhances the overall user experience. Through a blend of theoretical frameworks and practical applications, you’ll learn to navigate the challenges of managing sports services and events, fostering environments that promote athletic excellence, community engagement, and organizational success.

  3. Talent and People Management (6 ECTS)
    At the heart of every successful organization lies its people. Our Talent and People Management course is dedicated to empowering you with the strategic insights and practical skills needed to manage human capital effectively. This course covers all facets of talent management, from designing and organizing a modern HR department to harnessing data analytics for informed decision-making. Learn to integrate top management into your HR strategies, leverage Recruitment 4.0 and social media for talent acquisition, and lead digital transformations within your HR practices. Additionally, delve into innovative techniques like People Analytics to drive performance and foster a data-driven culture within your organization. Delivered entirely online, this course offers the flexibility to balance your studies with professional commitments.

Phase 2

European Master in Sports Management

To obtain the European Master in Sports Management, graduates of the PG Certificate in Sports Management must complete a Master Thesis and a Professional Internship. This final phase bridges the gap between academic knowledge and practical expertise, providing students the opportunity to deepen their understanding of sports management in real-world settings and hone their leadership skills within the industry.

•Master Thesis: Conduct an in-depth research project on a sports management topic of your choice, demonstrating your capacity to tackle complex challenges in the field. The thesis serves as a platform to explore innovative solutions and strategies that contribute to the advancement of sports management practices.

•Professional Internship: Gain valuable hands-on experience by working with a sports organization, where you will apply the theoretical frameworks and management strategies learned throughout the programme. This experience enables you to contribute to the organization’s growth and gain insights into the operational aspects of the sports industry.

This structured programme ensures a comprehensive blend of academic excellence and practical application, equipping graduates with the skills and experience necessary to take on leadership roles in sports organizations and to make meaningful contributions to the global sports management industry.

Rankings

UCAM stands out as a leading European university, consistently recognised in prestigious international rankings such as QS Stars and Times Higher Education (THE). The university has been awarded 5 stars in the QS Stars Rating System for its excellence in key areas including Teaching, Internationalization, Online Learning, Academic Development, and Inclusiveness.

These accolades underscore UCAM’s unwavering commitment to academic quality and highlight its strong reputation both in Spain and globally. According to Forbes, UCAM ranks among the top 25 universities in Spain, recognised for its achievements in internationalisation, research, and its personalised education model.

In addition, UCAM holds prominent positions in THE World University Rankings by subject, ranking among the top 801 in Clinical and Health Sciences and top 601 in Life Sciences and Education. UCAM also ranks 40th globally in the THE Impact Rankings for its contribution to Quality Education.

The university follows a rigorous process of continuous improvement and accreditation, ensuring that it maintains the highest standards in its educational system.

More information on UCAM Rankings

The UCAM Mumbai Campus offers its students a holistic education that extends far beyond the classroom. During your academic year, you’ll have the unique opportunity to embark on an international adventure through the European Trip, a 2 to 3-week cultural and academic journey across Spain.

This trip will take you to iconic cities such as Madrid and Murcia, where you’ll immerse yourself in European culture and engage in activities that enhance both your personal and professional development.

While in Spain, you’ll attend both theoretical and practical classes at the prestigious UCAM Campus, benefiting from state-of-the-art facilities. These include HiTech, an innovation and entrepreneurship hub where you’ll develop ideas, refine business models, and boost your creativity; the CIARD (High Performance Research Center), a facility focused on academic and athletic excellence; and the Sport Center, dedicated to elite physical training and sports.

Additionally, you’ll have access to a variety of advanced resources designed to offer a cutting-edge educational experience. Beyond the classroom, you’ll visit leading companies in your field, gaining firsthand insights into the workings of major corporations and learning about the latest industry trends. This exposure will deepen your practical knowledge while expanding your international network, allowing you to connect with high-level professionals.

Overall, the trip will last for 3 to 4 weeks, providing ample time for both educational activities and sightseeing.

The European Trip isn’t just about academics; it also includes unforgettable cultural and gastronomic experiences. You’ll explore Spain’s rich history and traditions, visit iconic landmarks like Madrid’s Retiro Park and world-renowned museums, and savor the country’s delicious cuisine, from traditional tapas to regional dishes. In Murcia, you will explore the beautiful Mediterranean beaches and delve into the region’s fascinating history. Each day will bring new discoveries, whether it’s wandering through Madrid’s charming streets or enjoying the sun on Murcia’s stunning beaches.

At UCAM Mumbai, we are committed to providing a global, innovative, and enriching academic experience. Don’t miss this opportunity to study in an international environment that will prepare you for a global career and open doors to a world of possibilities!

Dubai and Abu Dhabi Trip

During the course, there will be an exciting international educational trip to Dubai in which students can corroborate what they learned throughout the academic year, while at the same time they can enjoy the various tourist attractions in the area.

The most important and most innovative facilities in Dubai will be visited, among which the following stand out:

  • Ferrari City
  • The circuit in Abu Dhabi
  • Dubai Sport City
  • Ski Dubai
  • Hammdan Sport Complex
  • iFly Dubai
  • XDubai
  • Spanish Soccer School Dubai
  • Spanish Football League Strategic Offica in Dubai
  • Dubai Creek Gold and Yacht Club
 

* The management reserves the right to modify the facilities due to organizational necessity.

* Flight and accommodation costs for the international educational trip are included in the price of the tuition fee.

*The realization of the trip will be subject to the sanitary conditions of the country and it will be mandatory that the students who wish to attend it have had the two vaccines against COVID-19.

In addition to the international trip, there will also be visits to a multitude of public and private sports institutions as well as facilities concerned with the organization of sports events throughout the Community of Madrid and the Region of Murcia.

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European
Trip

A 2 to 3-week cultural and academic journey across Spain.

A Top-Ranked European University with 5 QS Stars for Academic Excellence

At UCAM, academic excellence is at the heart of everything we do. Recognised as a top-ranked international university in Europe, UCAM has earned 5 prestigious QS Stars, solidifying its position as a leader in higher education. 

*UCAM, a European partner university of UCAM Mumbai, accredits the quality of its educational and teaching programme, as well as accrediting and awarding the European Master.

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