European Master + PG in Business Analytics

Scholarship Available

Mode

On Campus

ECTS Credit

60 ECTS

Tuition Fees

9000 Euro/year (incl. Europe trip*)

Duration

10 months + 6 months
European Master

Campus

Mumbai

Why study Business Analytics with us?

  • Become a strategic leader in Business Analytics
  • European faculty teaching on-campus in Mumbai
  • Weekly online classes with European professors
  • Proven success of the programme in Europe
  • Experienced faculty in Business Analytics
  • Comprehensive and industry-relevant curriculum
  • Networking and career opportunities
  • Travel to Spain to live a cultural and academic experience
  • Visits to international companies
European Master + PG Certificate

Welcome to the European Master + PG Certificate in Business Analytics at UCAM Mumbai Campus, where academic excellence seamlessly integrates with Mumbai’s dynamic business landscape to create a transformative educational experience.

Our programme is meticulously designed to equip driven professionals with the advanced skills and strategic insights necessary to excel in the fields of business analytics and data-driven decision-making. By offering a dual-phase structure—starting with the PG Certificate and culminating in the European Master in Business Analytics—we provide a comprehensive pathway for academic and professional advancement.

  • Tackle Business Challenges: Address and overcome complex business challenges in the digital era through strategic analytics and data-driven techniques.
  • Lead Data Projects: Spearhead data-driven projects that align with organizational objectives, ensuring they deliver maximum value and contribute to long-term success.
  • Make Informed Decisions: Utilize advanced analytics to make informed decisions that enhance operational efficiency, drive growth, and sustain competitive advantage.
  • Promote Organizational Success: Implement best practices in business analytics to foster a culture of excellence, accountability, and continuous improvement.
  • Enhanced Strategic Thinking: Develop the ability to design and implement data-driven initiatives that align with organizational goals and drive sustainable growth.
  • Data-Driven Decision Making: Gain proficiency in advanced business analytics tools and techniques to inform and optimize decision-making processes.
  • Leadership Skills: Acquire the skills needed to lead diverse teams, manage complex analytics projects, and deliver impactful data-driven outcomes.
  • Innovation and Agility: Learn to integrate data analytics with agile methodologies to foster a culture of continuous improvement and adaptability within your organization.
  • Career Advancement: Equip yourself with the knowledge and credentials to pursue leadership roles in business analytics, enhancing your employability and career prospects.
  • Managers and Executives: Senior professionals seeking to augment their leadership capabilities with advanced business analytics skills to drive organizational success.
  • Entrepreneurs: Business owners and startup founders who wish to implement robust analytics frameworks to optimize operations, foster innovation, and fuel sustainable growth.
  • Professionals Seeking a Career Change: Individuals aspiring to transition into business analytics roles, equipped with comprehensive knowledge and practical skills to navigate these fields effectively.
  • University Graduates: Recent graduates from various disciplines seeking to specialize in business analytics to enhance their employability and career prospects.
  • IT and Digital Professionals: Specialists in technology and digital transformation looking to integrate business analytics methodologies to lead data-driven projects.
  • Consultants and Analysts: Professionals in advisory roles aiming to strengthen their analytical competencies to deliver greater value to their clients.

Graduates of this programme are well-equipped to pursue a variety of roles where business analytics is crucial:

  • Business Analyst: Interpret data to provide insights that inform strategic business decisions, optimizing processes and performance.
  • Data Analyst: Analyze data trends to provide actionable insights for various business functions.
  • Business Intelligence Analyst: Develop and maintain BI solutions, transforming data into insights that drive business value.
  • Analytics Manager: Lead analytics teams, manage projects, and develop strategies to leverage data for organizational growth.
  • Consultant: Offer expert advice on business analytics to help organizations optimize operations and strategies.
  • Digital Transformation Specialist: Guide organizations through digital changes, integrating analytics to enhance efficiency and competitiveness.
  • Market Research Analyst: Analyze market conditions to examine potential sales of products or services, using data to understand market trends.
  • Strategy Manager: Use analytics to develop and implement business strategies that align with organizational goals.

By completing this programme, you will be prepared to contribute significantly to your organization, leveraging analytics to drive innovation, efficiency, and growth. The skills acquired enhance your employability across sectors such as finance, marketing, technology, healthcare, and any industry where data-driven decision-making is pivotal.

The programme is structured into two distinct phases: the PG Certificate in Business Analytics and the European Master in Business Analytics This structure ensures a balanced blend of theoretical knowledge and practical application, preparing you to excel in your chosen field.

Phase 1

The PG Certificate in Business Analytics comprises the first three quarter, offering a series of specialised courses that provide foundational knowledge and practical skills essential for effective business analytics.

First Quarter
  1. Finance Management (6 ECTS)
    Throughout this course, you will explore the time value of money, interest rates, and other economic variables that influence business operations. You will develop the ability to interpret financial statements, create detailed budgets, and plan short-term treasury operations. Additionally, the course covers long-term projections through business planning and culminates in methodologies for evaluating whether the company has met its budgeted outcomes through variance analysis. With a practical and operational focus, complemented by real-world examples from medium-sized, large enterprises, and agile IT firms, you will be well-prepared to apply these financial management skills effectively in any business context.

  2. Artificial Intelligence Applications Management (6 ECTS)
    Step into the future with our Artificial Intelligence Applications Management course, where cutting-edge technology seamlessly integrates with strategic business management. In an era where AI is revolutionizing industries, this course equips you with the practical skills and managerial expertise necessary to implement and oversee AI-driven projects effectively. You will delve into a variety of AI tools and technologies, gaining hands-on experience in deploying AI solutions that drive innovation, enhance efficiency, and provide a competitive edge. Through a harmonious blend of theoretical frameworks and practical applications, you will learn to manage AI initiatives from conception to execution, ensuring they align with organizational goals and deliver measurable value. Whether your ambition is to optimize operational processes, develop intelligent products, or lead comprehensive digital transformation efforts, this course prepares you to harness the full potential of artificial intelligence within a business context.

  3. Talent and People Management (6 ECTS)
    Our Talent and People Management course is meticulously designed to empower you with the strategic insights and practical skills essential for managing human capital effectively in today’s dynamic business environment. This course delves into every facet of talent management, from designing and organizing a modern Human Resources (HR) department to harnessing data analytics for informed decision-making. You will learn to integrate top management into your HR strategies, leveraging Recruitment 4.0 and social media for effective talent acquisition, and leading digital transformations within HR practices. Additionally, you will explore innovative techniques such as People Analytics to drive performance and foster a data-driven culture within your organization. Delivered entirely online, this course offers the flexibility to balance your studies with professional commitments, ensuring you can advance your career without compromising your current responsibilities.
  1. Marketing and Sales Management (6 ECTS)
    Embark on a transformative journey through the intricate world of marketing and commercial management with our Marketing and Sales Management course. In an era characterized by intense competition and rapid technological advancements, mastering the art and science of marketing is paramount for business triumph. This course offers an in-depth exploration of contemporary marketing theories and practices, equipping you with the ability to craft and execute strategies that elevate brand visibility, attract and retain loyal customers, and foster sustainable growth. By seamlessly blending theoretical foundations with practical applications, you will gain invaluable insights into consumer behavior, market opportunity identification, and multi-channel commercial communication. This comprehensive approach prepares you to lead and innovate within international marketing teams, driving your organization towards excellence in the global marketplace.

     

  2. Business Strategy (6 ECTS)
    Through an integrative approach that combines theoretical frameworks with practical applications, this course equips you with the skills to develop robust internationalization strategies and navigate the complexities of global business environments. Whether you aim to lead strategic initiatives, drive organizational growth, or enhance your analytical capabilities, this course will prepare you to make informed and impactful decisions that align with your organization’s objectives and adapt to changing market conditions.

  3. Digital Transformation Management (6 ECTS)
    Our Digital Transformation Management course is meticulously designed to equip you with the expertise needed to spearhead innovative and sustainable digital initiatives across various business contexts. Delivered entirely online, this course offers unparalleled flexibility, allowing you to learn at your own pace while engaging with rich multimedia content curated by industry experts. Through a dynamic blend of theoretical insights and hands-on activities, you will gain a comprehensive understanding of digital transformation strategies that drive competitiveness and foster a culture of continuous innovation within your organization.
  1. Business Intelligence (6 ECTS)
    This course teaches you how to leverage BI tools to make informed decisions, improve operations, and foster a competitive advantage. Covering everything from data warehousing to advanced data mining techniques, you will explore various facets of BI, including data visualization, ETL processes, and performance measurement frameworks. With a focus on practical applications, you will engage in real-world projects, enabling you to integrate data insights effectively into business contexts.

     

  2. Predictive Analytics and Machine Learning (6 ECTS)
    Our Predictive Analytics and Machine Learning course provides an in-depth exploration of how Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) technologies can be leveraged to solve these challenges. You will begin by understanding the concept of AI, its relationship with ML and DL, and the types of problems these technologies can solve. This foundational knowledge will be expanded through practical insights into designing, building, and deploying intelligent models across different sectors. The course also emphasizes applying these technologies in real business environments, exploring the best ways to create coherent and efficient models and how to present meaningful insights to decision-makers. Additionally, we explore generative AI and its growing importance in business settings, giving you the tools to understand and harness its potential.

  3. Business Analytics (6 ECTS)
    The Business Analytics course provides students with the essential tools and techniques required to analyze business data and extract actionable insights that drive organizational success. Unlike traditional data analysis, business analytics focuses on solving real-world business challenges using data-driven methods, transforming raw data into strategic decisions. Throughout the course, you will engage in a variety of business case studies, learning to apply statistical analysis, data mining, and machine learning techniques to make informed decisions. This course blends theoretical knowledge with hands-on practice, emphasizing a holistic approach to analytics, which includes understanding data management, interpreting data trends, and generating prescriptive actions that align with business goals. By the end of the course, you will be proficient in navigating the entire analytics process, from problem identification to delivering impactful solutions.

Upon successful completion of these nine courses, you will be awarded the PG Certificate in Business Analytics. This certification equips you with essential skills to leverage analytics effectively, setting the stage for further academic and professional advancement.

Phase 2

European Master in Business Analytics

To obtain the European Master in Business Analytics, graduates of the PG Certificate in Business Analytics must undertake a Master Thesis and a Professional Internship. This phase allows you to apply your acquired knowledge in real-world settings, conduct in-depth research, and develop specialized expertise in your area of interest.

  • Master Thesis: Engage in comprehensive research on a project management topic of your choice, demonstrating your ability to apply theoretical concepts to practical challenges.
  • Professional Internship: Gain hands-on experience by working within an organization, allowing you to implement project management strategies and contribute to meaningful projects under professional supervision.

This structured programme ensures a balanced approach to academic growth and industry relevance, preparing graduates for leadership roles and enabling them to make significant contributions to the tourism and hospitality sectors.

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Javier Plitt-Stevens

Academic Director of UCAM Mumbai Campus

Distinguished Academic Director and Innovator in Hospitality, Business Strategy, and AI

Technology and Data Analytics Expert: Over 10 years of experience in AI, digital transformation and aeronautical engineering in the Argentinean Air Force.

Extensive hands-on experience: Experience in luxury hotel management at La Manga Club Resort, applying technology to improve operations and customer experience.

Innovation Leader: Integrates Big Data, AI and machine learning to transform data into strategic business decisions.

Personalised Mentoring: Accompanies students in solving business problems with advanced analytical tools.

Global Readiness: Develops leaders to face the challenges of the digital and international market.

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Sárka Hess

Director of European Master + PG Certificate in Business Analytics

Distinguished Expert in Global Business Strategy and Financial Analysis: Specializes in international markets, financial systems, and operational management.

Multicultural Expertise: Sárka brings a global perspective to her teaching, having worked as an export manager at PH Leather Company and a logistics officer in the Czech Armed Forces.

Industry-Relevant Educator: At UCAM, she coordinates academic modules in Sports Marketing and Financial Management, blending theory with hands-on industry knowledge.

Dynamic Mentor: Fluent in multiple languages, Sárka creates an inclusive learning environment that prepares students for leadership in international business.

Practical Focus: Equips students with real-world financial and operational insights to excel in today’s competitive global markets.

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Francisco Sarabia-Andreu

Professor of Business Intelligence and Business Analytics

Leading Expert in Sensory Marketing and Consumer Psychology: Renowned for integrating neuromarketing techniques into consumer research, Francisco brings over a decade of expertise in understanding how sensory experiences shape consumer behaviour.

Industry-Backed Insight: As Consumer Insights Manager at AMC Natural Drinks, he has pioneered the use of data-driven strategies to influence product development and marketing.

Global Experience: His international research and collaborations give students a deep understanding of consumer trends across diverse markets.

Innovative Educator: Francisco’s teaching approach combines academic rigour with real-world business challenges, offering students direct applications of consumer psychology and data analysis.

Mentorship Focus: Specializes in helping students leverage neuromarketing and data analytics to drive impactful marketing decisions in today’s competitive global marketplace.

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Laura Moreno-Alcaraz

Professor of Marketing and Sales Management

Marketing and International Business Expert: Specializes in digital marketing, UX, and business development, focusing on international markets.

Extensive Industry Experience: Over ten years working in marketing and product management for global companies, including Spain, Belgium, and Ireland.

Innovation Leader: Implements cutting-edge digital strategies to drive business growth and improve customer experiences.

Personalised Mentoring: Guides students in applying marketing strategies to real-world business scenarios.

Global Mindset: Prepares future leaders to thrive in international business environments with practical, hands-on training.

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Eugenio López

Professor of Finance Management and Expert in Wealth Strategy

Distinguished Leader in Wealth Management and Financial Innovation: Specializes in crafting tailored financial strategies for high-net-worth clients, including tax planning and asset management.

Industry Expertise: With over a decade of experience as a senior private banker at Andbank, Eugenio provides his students with real-world financial insights.

Educator and Mentor: As a professor at UCAM, he leads the Financial Advisory Programs for Athletes, equipping students with skills in investment strategies and long-term wealth planning.

Innovative Entrepreneur: Founder of Kattum Yachts, showcasing his versatility in combining finance with business development.

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Joantxo Llantada

Professor of Digital Transformation and Innovation

Distinguished Leader in Business Digital Transformation: A pioneer in guiding companies through digital change, specialising in adopting digital tools to drive organisational growth.

Expert in Digital Transformation: Decades of experience consulting for top organisations in tourism, hospitality, and other sectors.

Extensive Industry Experience: Guides companies through digital transformation, enhancing competitiveness and navigating today's digital landscape.

Innovation Leader: Drives organisational change by adopting digital tools and strategies.

Practical Expertise: Brings real-world knowledge to his students at UCAM, EOI, and IE Business School, ensuring they are prepared to implement digital solutions.

Global Impact: Involved in large-scale projects, including Turisme Comunitat Valenciana and Digital Tourism Think Tank.

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Manuel Egea Medrano

Professor of Business Strategy

Distinguished Expert in Strategic Business Leadership: Specializes in aligning corporate diplomacy and business strategy to drive organisational success.

Expert in Global Business Strategy: With a PhD in Business Management, Manuel brings extensive experience in corporate communications and international relations.

Industry Innovator: His leadership roles, including Chief Academic Officer at GGTech Entertainment, reflect his ability to design cutting-edge academic programs like the Esports Business Master.

Practical Mentor: Equips students with the skills to excel in competitive international markets through hands-on learning.

Global Vision: Blends academic excellence with real-world strategic consultancy for public and private organisations.

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Mikel Aguayo Fernández

Professor of Predictive Analytics and Machine Learning

Pioneering Expert in AI and Machine Learning Technologies: Specializes in designing cutting-edge AI systems, including auto-trading algorithms in the fintech sector.

Extensive R&D Expertise: Brings real-world experience from working at Airbus Defence and Space and Alstom Transport, contributing to AI-based systems for high-tech industries.

Innovative Educator: Teaches students how to apply machine learning and predictive analytics to solve complex problems across various sectors.

Hands-On Approach: Ensures students gain practical insights into deep learning, computer vision, and AI applications for business and technology.

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Pau Guardiola

Professor of Artificial Intelligence Application Management

Innovator in AI and Spatial Computing: Specializes in integrating AI and immersive technologies like VR/AR into practical applications for education and business.

 Industry Leader in AI-Driven Education: As a PhD candidate and researcher at Stanford University and UCAM, Pau's work focuses on the transformative role of AI and spatial computing in shaping the future of education.

Creative Technologist: Directs cutting-edge projects at UCAM, pioneering the use of AI in digital solutions.

Mentorship and Real-World Focus: Guides students in implementing AI technologies to solve complex business challenges, ensuring they are equipped for the rapidly evolving digital landscape

Rankings

UCAM stands out as a leading European university, consistently recognised in prestigious international rankings such as QS Stars and Times Higher Education (THE). The university has been awarded 5 stars in the QS Stars Rating System for its excellence in key areas including Teaching, Internationalization, Online Learning, Academic Development, and Inclusiveness.

These accolades underscore UCAM’s unwavering commitment to academic quality and highlight its strong reputation both in Spain and globally. According to Forbes, UCAM ranks among the top 25 universities in Spain, recognised for its achievements in internationalisation, research, and its personalised education model.

In addition, UCAM holds prominent positions in THE World University Rankings by subject, ranking among the top 801 in Clinical and Health Sciences and top 601 in Life Sciences and Education. UCAM also ranks 40th globally in the THE Impact Rankings for its contribution to Quality Education.

The university follows a rigorous process of continuous improvement and accreditation, ensuring that it maintains the highest standards in its educational system.

More information on UCAM Rankings

The UCAM Mumbai Campus offers its students a holistic education that extends far beyond the classroom. During your academic year, you’ll have the unique opportunity to embark on an international adventure through the European Trip, a 2 to 3-week cultural and academic journey across Spain.

This trip will take you to iconic cities such as Madrid and Murcia, where you’ll immerse yourself in European culture and engage in activities that enhance both your personal and professional development.

While in Spain, you’ll attend both theoretical and practical classes at the prestigious UCAM Campus, benefiting from state-of-the-art facilities. These include HiTech, an innovation and entrepreneurship hub where you’ll develop ideas, refine business models, and boost your creativity; the CIARD (High Performance Research Center), a facility focused on academic and athletic excellence; and the Sport Center, dedicated to elite physical training and sports.

Additionally, you’ll have access to a variety of advanced resources designed to offer a cutting-edge educational experience. Beyond the classroom, you’ll visit leading companies in your field, gaining firsthand insights into the workings of major corporations and learning about the latest industry trends. This exposure will deepen your practical knowledge while expanding your international network, allowing you to connect with high-level professionals.

Overall, the trip will last for 3 to 4 weeks, providing ample time for both educational activities and sightseeing.

The European Trip isn’t just about academics; it also includes unforgettable cultural and gastronomic experiences. You’ll explore Spain’s rich history and traditions, visit iconic landmarks like Madrid’s Retiro Park and world-renowned museums, and savor the country’s delicious cuisine, from traditional tapas to regional dishes. In Murcia, you will explore the beautiful Mediterranean beaches and delve into the region’s fascinating history. Each day will bring new discoveries, whether it’s wandering through Madrid’s charming streets or enjoying the sun on Murcia’s stunning beaches.

At UCAM Mumbai, we are committed to providing a global, innovative, and enriching academic experience. Don’t miss this opportunity to study in an international environment that will prepare you for a global career and open doors to a world of possibilities!

European
Trip

A 2 to 3-week cultural and academic journey across Spain.

A Top-Ranked European University with 5 QS Stars for Academic Excellence

At UCAM, academic excellence is at the heart of everything we do. Recognised as a top-ranked international university in Europe, UCAM has earned 5 prestigious QS Stars, solidifying its position as a leader in higher education. 

*UCAM, a European partner university of UCAM Mumbai, accredits the quality of its educational and teaching programme, as well as accrediting and awarding the European Master.