Masters in Innovation & Tourism Management
Mode
On Campus
ECTS Credit
60 ECTS
Tuition Fees
9000 Euro
Duration
1 Year
Campus
Mumbai
Why study Innovation and Tourism Marketing with us?
- Marketing, communication, and branding strategies for tourism projects
- Integrating knowledge across tourism sectors
- Applying innovative methods to meet organisational needs
- Leadership in multicultural settings
- Fostering collaboration and effective communication in diverse teams
- Incorporating sustainability and social responsibility into tourism
- Preparing leaders for the booming tourism sector
Masters information
The UCAM Mumbai’s Master’s Degree in Innovation and Tourism Marketing is a high-level postgraduate program aimed at fostering personal and professional growth in the tourism industry. It focuses on equipping students with theoretical insights and practical skills to excel in international, multicultural contexts. The curriculum blends theory and hands-on experience, covering topics such as innovation, technology, marketing, branding, and public management in tourism projects. With a 150-hour internship component facilitated by reputable companies and organisations, students gain essential knowledge and prepare for successful careers in the field.
Objectives
- Provide top-tier education in innovation and technology
- Cultivate global expertise
- Promote competitive, sustainable tourism
- Uphold ethical standards
- Foster innovation for personal and professional growth in tourism
Student Profile
Students interested in this program must have completed a degree in a tourism-related field or hold a university-level qualification in another academic area. This program is tailored for those looking to deepen their understanding of setup and operations management, with a specific focus on innovation and marketing processes within the tourism industry.
Career Opportunities
Upon completion of this degree, you’ll be well-prepared to pursue a range of exciting career opportunities, including:
- Tourism project or product developer.
- Director of Marketing.
- Digital Marketing Manager.
- Online Communication Manager.
- E-commerce Manager.
- Social Media Manager.
- Community Manager.
- Web Project Manager.
- Chief Innovation Officer.
- Digital Transformation Director.
- Innovation Manager.
- New Technologies Manager.
- (Smart) Destination Planner/Manager.
- Public Administration Technical staff.
- Marketing Consultant.
- Innovation Consultant.
- Public Relations / PR manager.
International student mobility
UCAM emphasises international student mobility, ensuring you gain a global perspective. This international exposure is critical in today’s interconnected world, preparing you to work in diverse environments and understand the global nature of the industry.
Module 1
| Subject | ECTS | Type | Quarter |
| Innovation a reality in the tourism sector | 6 | Compulsory | 1º |
| The new global tourism environment | 6 | Compulsory | 1º |
Module 2
| Subject | ECTS | Type | Quarter |
| Innovation applied to Tourism Business Models | 3 | Compulsory | 1º |
| Innovation and Creativity applied to the Generation of Value | 3 | Compulsory | 1º |
| Innovation applied to Tourism Processes | 3 | Compulsory | 1º |
| Innovation applied to the Management of Tourism Businesses | 3 | Compulsory | 1º |
Module 3
| Subject | ECTS | Type | Quarter |
| Technologies applied to tourism | 6 | Compulsory | 1º |
| The public support to the development of technology in tourism | 6 | Compulsory | 2º |
Module 4
| Subject | ECTS | Type | Quarter |
| Knowledge and Management of Customer and Markets | 6 | Compulsory | 2º |
| Innovation and Tourism Marketing Management | 6 | Compulsory | 2º |
Module 5
| Subject | ECTS | Type | Quarter |
|---|---|---|---|
| Internship | 6 | Optional | 2º |
| Theoretical and Practical Seminar | 6 | Optional | 2º |
Module 6
| Subject | ECTS | Type | Quarter |
| Final Project | 6 | TFM | 2º |
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Rankings
Master’s Degree included in the top ten for labour insertion and number of international students
According to the Fundación CyD Ranking
Master’s Degree ranked first for teacher-student ratio at a national level, and fourth at European level
According to Ranking U-multirank
More informationUCAM Universidad Católica San Antonio de Murcia has obtained outstanding results both in national academic rankings, which analyse the Spanish university system, and in international rankings that highlight the best universities in the world.
UCAM stands out especially for its teaching model, social responsibility and the inclusiveness in its university campuses, apart from obtaining high rankings for its employability and internationalisation.
More information on UCAM Rankings
Verification Dossier
- Positive Evaluation Report for the Innovation and Tourism Marketing Master by ANECA
- Positive verification report of the Innovation and Tourism Marketing Master by the Council of Universities (Ministry of Education)
- Publication of the Official Bulletin of the Region of Murcia (BORM) of the Master in Innovation and Tourism Marketing for the authorization of the implementation by the Autonomous Community of the Region of Murcia (CARM)
- Publication in the Official State Bulletin (BOE) of the Master in Innovation and Tourism Marketing
- Register of Universities, Educational Centers and Masters (RUCT) Inscripción en el Registro de Universidades, Centros y TÃtulos
- Monitoring Reports and Improvement Plans for the Innovation and Tourism Marketing Master:
- Verification Report for the Official Master in Innovation and Tourism Marketing
Quality System
Title Quality Committee
The Commission on the Quality of the Master (CCT) of Innovation and Tourism Marketing Master, is dedicated to the revision, updating and improvement of the training programs.
Training outcomes: rates
Fulfillment of the objectives with respect to obtaining the competences of the Master and the values of each indicator. The rates measure the evolution of the values of a set of indicators.
Evaluation and improvement of the quality of the title
The Quality Committee of the Master in Innovation and Tourism Marketing (CCT) is aware of its constitution and structure, several actions have been developed to evaluate and improve the Master.
Satisfaction
- Report on the Master of student satisfaction with the title
- Stakeholder Satisfaction Analysis Procedure (PM 02):
This procedure aims to ensure that the San Antonio Catholic University (UCAM) has mechanisms in place that allow it to obtain information on the satisfaction of the various interest groups (students, academic staff, administration and services personnel, employers, graduates…) in order to make decisions on improving the quality of the teaching provided.
Internal quality assurance system
The University has an internal Quality Assurance System. For more information click here.
Legislation and Regulations
Legislation applicable to the organization of official university studies, general and academic regulations of the San Antonio Catholic University and the official nature of the degree.
Suggestion Box
We have set up an accreditation mailbox so that any member of the University Community can contact it and make any suggestions or considerations they deem appropriate regarding the Self-Report made by each Degree, which is accessible through its website. You must select the name of the Degree on which you are going to make your comments. The purpose of this initiative is to contribute to the continuous improvement of the title, thus participating in this Accreditation Process.
University Defender
1. Complaint / Suggestion to the Title. First Instance.
- BEGINNING: The process begins, at the request of any member of the university community, by inserting the complaint or suggestion in the support platform.
- INSTRUCTION:Â The Commission of Quality of the Degree will proceed to the study and evaluation of the same, having a maximum of fifteen working days to issue and transfer a resolution containing, if appropriate, the relevant corrective actions.
- COMMUNICATION OF THE RESPONSE TO THE USER:Â Once the resolution has been issued, it will be communicated to the requesting user through the web application where the complaint/suggestion form is filled in, as well as through the e-mail address informed in the same for notifications.
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2. Claim before the University Ombudsman. Second Instance.
If the resolution issued by the Commission on the Quality of the Degree does not satisfy the user, through the support platform.
The University Ombudsman, once the information of all parties has been gathered and the applicable regulations have been reviewed, will evaluate the content of the complaint/suggestion presented and will issue, within a maximum period of thirty working days, a resolution that will be sent to the user through the web application designed for this purpose.
Note:Â Student Care can assist if needed.
Contact through email:Â studentcare@ucam.edu
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Europe Trip
During the course, students will have the exciting opportunity to participate in an international educational trip to Europe. This trip is designed to let students explore diverse cultures and historical sites, and also enjoy the various tourist attractions. A highlight of the trip will be a visit to our campus in Spain. Here, students will get to experience the campus environment first-hand, attend special sessions, and interact with faculty and peers.
Overall, the trip will last for 3 to 4 weeks, providing ample time for both educational activities and sightseeing.